The approach to any building is quite crucial to its overall design, and the restaurant is no exception. Patrons must feel welcomed and comfortable when approaching a restaurant.
Based on research at Paradise Bakery, Training Table, we have found that the location and design of the approach to a restaurant is one of the most important elements of its design. The more successful entrances have a clearly defined path toward the entrance, and gather visitors to the restaurant quite well. Landscaping and foliage also add the overall success of the approach to the restaurant. At Paradise Bakery, the approach to the restaurant is not very well defined, and it definitely effects the overall experience of visiting the bakery. The front door can barely be seen from the street, but it is not obvious. There is no pathway leading to the entrance door, only a large parking lot in an expansive strip mall faces Paradise Bakery. There is a small sidewalk, in front of the door, but no unique pathway or direction to enter the restaurant. The Training Table, conversely, has a well defined entrance path, laden with an abundance of landscaping and foliage. Patrons of the restaurant definitely feel welcomed into the space, and it is a comfortable approach to the restaurant. Based purely on the approach to the restaurant, visiting the Training Table is much more comfortable and enjoyable compared to approaching the Paradise Bakery.
Therefore:
All restaurants should devote significant attention to the development of the approach to their establishment. The welcoming nature of a well designed restaurant approach is a very powerful design element that should not be overlooked.
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