Monday, December 15, 2008

Where to wait?: before you eat


No restaurant patron likes to wait to be seated, but when a restaurant is too crowded, it is necessary to have a comfortable and convenient place for customers to wait.

Neither the Paradise Bakery nor the Training Table restaurants have a clear, distinguished waiting area. Based on observation and interviews, most of Paradise Bakery’s customers are making a quick stop at the restaurant, and leave the space after ordering a quick “take-out” item. Many people also said that they would not mind taking their food out of the restaurant, and eating it “on-the-go” if all of the tables and chairs were taken. The Training Table, quite conversely, does not accommodate “take-out” orders, and it would be very inconvenient to eat their food without a place to sit. There was no waiting area, however, and patrons who visited the restaurant when full would be forced to go elsewhere. During our study of the restaurant, the dining area was quite empty (only about five or six tables were occupied) so there was no problem with waiting. If the restaurant ever fills up, however, the Training Table would undoubtedly suffer a loss of business.

Therefore:

If there is any chance of a restaurant becoming overcrowded, a comfortable and convenient waiting area is absolutely necessary to keep all possible customers. The design of the waiting area should also be located and arranged to not interfere with people entering or exiting the restaurant.

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