Many chain restaurants exists in today's modern food world. This is why it is important, in order to compete in this business, for a restaurant to try to offer a specific niche or theme in the food they offer; something that can set they apart from the other chains.
Each of the restaurants we visited had intended to convey a specific theme, so their menus did vary depending on what they were trying to "specialize" in. Paradise is mainly known for their healthy breakfast and lunch items; regular food that has been given a touch of gourmet flair. We found, however, that this restaurant did not offer anything substantial along the lines of a meal outside of lunchtime. Unless you were in the mood for just lunch and bakery items, you would most likely go to another restaurant to obtain a more substantial meal. I think that Paradise would be well-served to offer more substantial meal options to draw in the mid-day dinner crowd. According to Mary Stevens, a patron I questioned at Paradise, she frequents the business a couple of times a week, but would enjoy some more substantial menu items that would encourage her to come later in the day and not just at breakfast.
The training table obviously attempts to specialize in Hamburgers and Sandwhiches, which should make it unique as it is used as a main advertising point. However, upon visiting we found that their actual food and cleanliness was lacking. The only thing about the restaurant which would set it apart from other chains was the self service theme that will be discussed in a later pattern. In order to create and maintain the type of reputation (unique burgers), that the chain had intended, they will need to add something unique to their food or menu that the other chains does not have. Whether this is a special item or just a reputation for outstanding flavor, something is needed to help set it apart.
In regards to Chilis, they actually have tried and succeeded in making their menu stand out from the other chains. The entire restaurant is focused on what I would call a "tex-mex" flair, and this is seen throughout their food. As can be seen in the picture above, they work hard to add this theme to many aspects of their restaurant. Though most of their menu items are si
milair to those found at Applebees or T.G.I Friday's, they have added a southwestern flair to each which helps to set them apart. They have also successfully taken regular menu items and turned them into almost pop culture items with commercials that focus on items like their "baby back ribs" and turn them into a catchy theme song. The only critique I would have for Chilis in improving their menu would be to join the craze for healthy and more appropriately sized food. I think it would be extremely helpful to offer items that were more lower priced and lower portioned, such as the "right portion, right price" menu that is featured at Fridays and Applebees. With so many restaurants adjusting their menu to their patrons budgetary needs, I think this is somewhere that Chili's falls behind.
milair to those found at Applebees or T.G.I Friday's, they have added a southwestern flair to each which helps to set them apart. They have also successfully taken regular menu items and turned them into almost pop culture items with commercials that focus on items like their "baby back ribs" and turn them into a catchy theme song. The only critique I would have for Chilis in improving their menu would be to join the craze for healthy and more appropriately sized food. I think it would be extremely helpful to offer items that were more lower priced and lower portioned, such as the "right portion, right price" menu that is featured at Fridays and Applebees. With so many restaurants adjusting their menu to their patrons budgetary needs, I think this is somewhere that Chili's falls behind. conceptual rendering of proposed menu:
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